VMT vs. In-house

VMT vs. In-house

It’s the most common question we receive: Why should I outsource my marketing over hiring my own resource?

It’s a good question to ask yourself when thinking about your marketing approach.

The way we look at marketing is simple: Experience and proven track records count. When hiring an internal resource, it’s difficult for small and medium business owners (SMB’s) to estimate their own requirements, particularly if you are not from a sales and marketing background.

That’s why Sintoro exists: We’re experts in driving marketing results for small and medium businesses.

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Sintoro vs. an in-house resource

We know that you have options around picking the right marketing model for your business. Here’s why we think the Sintoro team offers you the best solution at the right price point:

  1. Sintoro is far more cost effective

    Hiring your own marketing manager, especially one with any level of experience and competence, is going to cost you at least $150k p.a. And that cost is really us being generous, it will likely be more than that! With that headcount, you get one person, who then has to deliver your strategy and the entire execution of it. In all likelihood, they’re going to want a team to deliver it, including bringing on an agency to help support the program.

    This is where the main advantage of Sintoro comes into play. We act as your virtual marketing team at a fraction of the price. So you get an entire team, with support for everything from strategy and planning, to campaign creation and execution, for much less than an in-house marketing manager will cost you. We also save you all the internal on costs of hiring your own staff.

  2. Sintoro provides more experience and a proven track record

    Hiring your own marketing manager is a tough ask. Unless you come from a sales and/or marketing background, chances are you’re not across the core skills sets you need from this role. Hiring in-house is then fraught with the biggest issue we all face when hiring staff…getting it wrong.

    Sintoro has a ton of experience and a proven track record of driving results. Our team has worked across multiple industries, countries, and business sizes and know what it takes to get a result for SMBs.

  3. Sintoro will provide an ‘all-in-one’ marketing solution

    Even if you hire your own resource, they still need an ongoing budget and resources to make it happen. That means more staff and most likely, an agency, just like Sintoro, to deliver results. With Sintoro, you get both solutions in one. We’ll act as your virtual marketing manager, but we’ll also be the team that delivers the marketing program ongoing. That means tasks like copywriting, digital, social, content creation, web, campaign management, sales training, etc., is all done by Sintoro. It gives you one point of contact for everything, at a fraction of the price.

  4. Sintoro scales with your business

    Growth is what we’re all after. Making sure your business grows with you is a crucial step in your planning and having a focus on tomorrow, particularly in your marketing, can be challenging. You need a resource that has proven experience in building today’s results, while also keeping an eye on the future.

    Sintoro’s business model of a virtual marketing team is designed to scale with you. We have three different levels of retainer-based pricing that gives you the ability to build up your resources at a fraction of what it would cost you to hire your own in-house team.

 

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Talk to Sintoro about how we can better resource your marketing function.

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Why Sintoro works and the questions
we can help you answer…

Our proven track record of delivering for our clients speaks for itself. Here’s what we think you should consider when examining your marketing program.

  • 1. What do I want to spend?

    A skilled marketing resource is not cheap. For someonewith even 5 years experience you’re looking at more than $120k to be in the market.

    This is where Sintoro’s main advantage kicks in: We provide full virtual marketing team services, covering all strategy and execution, for a fraction of this price.

  • 2. What level of experience do I need?

    Let’s face it, you don’t want a rank amateur running your program. You can waste tons of money trying to get it right. Experience, and a broad range of it across sales and marketing, is what you need.

    Sintoro’s team comes from a wide variety of marketing and sales backgrounds. With our virtual marketing team solution, you get experience from CMO level down, covering execution across project management, campaign execution, digital/social media, and more. With Sintoro, you get more bang for your marketing headcount dollar.

  • 3. Do I have an executable strategy?

    In our experience, this is the biggest gap SMB owners face. They know how to run their business, but building a core business/marketing strategy is often something that is not written down, not laid out with executable objectives, goals, and targets.

    Sintoro started life as a strategy agency. We believe that having a succinct, clear to execute and easily measurable plan is the key to running a strong marketing program. Our team have experience in building solid business plans that work, right down to owning the numbers and KPIs to make it happen

  • 4. Do I want to spend time running my marketing?

    In our experience, this is the biggest gap SMB owners face. They know how to run their business, but building a core business/marketing strategy is often something that is not written down, not laid out with executable objectives, goals, and targets.

    Sintoro started life as a strategy agency. We believe that having a succinct, clear to execute and easily measurable plan is the key to running a strong marketing program. Our team have experience in building solid business plans that work, right down to owning the numbers and KPIs to make it happen

Want less focus on jargon and
more on marketing results?

Talk to Sintoro about how we can better resource your marketing function.

Get a quote today