Marketing Strategy and planning
No journey starts without a plan. While it can be argued that over planning is a disaster (we agree!), not having a good understanding of your client, why they buy from you, and how you’re going to encourage them to buy more is a recipe for failure.
At Sintoro, we believe in the value of having a strong business/marketing strategy and a plan to back it up. Our focus on planning is less about long-winded boring documentation and more about clarity: We use our experience, combined with data about your business and market, to develop a strategy that wins you more business. We back it up with a plan that then shows you how to execute that strategy in a way that is clear, focused, and not written like War and Peace.
Why is strategy important?
Having a business plan is just like having a life plan: You’ve got to know where you want to go before you start the journey. The Sintoro team has decades of experience in developing plans that work. We know the value ofa good strategy; think of it as a map to where you want to be, with all the steps highlighted to show you the way.
A good strategic plan should:
- Be simple to understand and execute
- Provide clarity of the activities you will do and those you won’t
- Be adaptable as circumstances change (and they will change fast in many cases)
- Be worked on and tweaked regularly
- Focus on results and not just jargon
At Sintoro, we have a strong process of working with our retainer clients to develop a strategy and plan that will give you clarity and most importantly, results! Our process is consultative: We’ll work with you and your team to build a plan that takes advantage of all the knowledge that you have of your business and the market you work in. Our team then pulls together our marketing and sales experience to add a layer of value on top of your expertise and build a plan that is both executable and easily understood by your team.