Read the latest views from the Sintoro team.

 

Your customers are looking for outcomes not products

Having spent most of my career in product marketing and development I know how easy it is to become too ...

Why marketers really can’t sell…but should

I was talking with a friend last week that works in marketing at a large organisation. The conversation came up ...

Marketers need to remember the bigger picture

Social and digital marketing is undoubtedly the flavour of the month in the blogosphere and with various business publications. Whilst ...